Commercial Demand: Insurance and Finance
How do insurers, banks and investors use satellite data, and what will they pay for it?
Chapter summary
Insurance is EO's most proven commercial market, because a satellite image taken hours after a flood, wildfire or hurricane lets an insurer estimate losses, triage claims and detect fraud long before adjusters arrive.
Key takeaways
- 1
SAR is especially valuable because storms bring cloud.
- 2
Payment is per event or by subscription to catastrophe-response services, and insurers increasingly buy analytics (damage maps, exposure models) rather than raw imagery.
- 3
Finance uses EO for alternative data: counting cars in car parks, oil in storage tanks, ships in ports and activity at factories.
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Commercial Demand in Europe and the United States Compared
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