Commercial Demand: Agriculture
Is agriculture the large commercial market for satellite imagery that it has long been promised to be?
Chapter summary
Agriculture is the most widely used commercial application of EO and one of the least profitable for imagery suppliers.
Key takeaways
- 1
Farmers and agribusinesses use satellite data every day for crop health, yield forecasting, watering decisions and insurance, but most of it comes from free Sentinel-2 and Landsat data, or from cheap medium-resolution subscriptions bundled into farm-management software.
- 2
The value is captured by the software platforms, input suppliers, insurers and commodity traders that use the information, not by the satellite operator.
- 3
For paid imagery, agriculture is a volume market at cents to a few dollars per square kilometre.
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