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Chapter 5 of 15Data centres1 min read · 1 exhibits

Demand Analysis & Customer Segments

Who buys datacenter capacity, and what does each buyer need?

Chapter summary

Demand is segmented into four buyer groups whose requirements differ on scale, location, latency and contract form. The chapter frames how each group decides between building, leasing and moving to cloud.

Key takeaways

  1. 1

    Hyperscalers decide between building and leasing as they expand AI capacity.

  2. 2

    Enterprises are balancing colocation, cloud migration and hybrid IT, with sector-specific needs.

  3. 3

    Emerging demand comes from AI training and inference, HPC, quantum integration and blockchain.

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